Marketing
April 14, 2022
Uncertainty does not have to be bad news for brands. Image credit: Kantar
By Sarah Ramirez
While climbing inflation has become a global issue, established brands should approach the current climate as an opportunity to innovate.
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","iv":"77bb0c4eaa4e4ccd64ed2e01112bc334","s":"2cb3ca09ce65e46f"}
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