- Luxury brands are participating in Runway to Win
Select luxury marketers including Marc Jacobs, Diane von Furstenberg, Donna Karan, Tory Burch and Jason Wu are participating in an ecommerce effort in which proceeds from select items benefit the Obama Victory Fund. However, the general consensus is that brands which support a presidential candidate run a much higher risk of alienating consumers than gaining them.
The ecommerce initiative, called Runway to Win, ecompasses luxury goods that are sold to support the Obama Victory Fund, a foundation aiding the campaign for sitting U.S. president Barack Obama’s reelection. However, many experts believe that mixing fashion and politics is not a game that luxury brands should be playing.
{"ct":"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","iv":"28f058535de80c1ef352ad35ed9055f5","s":"e7124b4868a4f64f"}