Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"4f64617781dae18c8df7f205f85d99cd","s":"d22c49d313bee9ae"}
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