Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"07092042b93ab3e64369dc255c932127","s":"56d9e720fe45cddb"}
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