Legal
April 4, 2022
Western brands’ faux pas are not helping their case in a China keen to promote traditional culture and values. Here are the dos and don'ts for labels navigating Chinese rules and taboos. Image credit: Givenchy Beauty
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","iv":"a3d29aa8fec7f8353b44238c1ec613c3","s":"266576b447d7dcf0"}
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