Marketing
March 31, 2022
Personalization is key to attracting new users and engaging inactive users. Image credit: Farfetch
By Nora Howe
If brands want to meet customer expectations for relevant and enjoyable experiences, they must implement more personalized strategies based on digital analytics and data.
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","iv":"3f9ef266ccb43fe7fe573221665048a5","s":"5196d108cdc4a9db"}
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