Marketing
March 25, 2022
For many consumers, the bricks-and-mortar experience is paramount, and some businesses feel as though they are not delivering sufficient hybrid experiences. Image credit: LVMH
By Katie Tamola
As the COVID-19 pandemic urged an immense reliance on ecommerce, many brands and retailers are still trying to determine how to effectively balance online and in-person services.
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