Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"91ef03f239201040378ec803f128f8b8","s":"0a2ed2d6e3869600"}
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