Please click here to access the archived webinar, “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010”
Lexus, Walmart, JCPenney, Best Buy and Vicks are examples of brands that used the mobile channel effectively during the holiday season to increase consumer engagement and drive sales.
During the hour-long webinar “Happy Holidays or Not: Mobile Lessons Learned, and Best Practice for 2010” hosted by Mobile Marketer and sponsored by mobile ad network Millennial Media, four panelists discussed mobile’s progress over the holidays, lessons learned and best practice for 2010. The webinar panel was moderated by Mobile Marketer’s Mickey Alam Khan.
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","iv":"fefce764cf689ad8f709fa7abd8044d1","s":"72b75833c83a0fcc"}