Marketing
February 22, 2022
Gucci addresses a relevant consumer insight: How people feel obliged to follow the expectations of others, be it parents, friends, co-workers or society, at large. Image credit: Gucci
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LFaEZB1fKOwk\/x31t9AasHUuLheMMR3UcDQ+NGFP225buGZ548hAD6qeXX2rJSKDbplD\/hAOjMx\/MmhZh3TgqrF2OxSi0UaWgVHutLth1J5LGYH\/811i3xupacevjS9suIMxK9gvZC4j3d+H9G0TX6w4nPPvldbXxVkPEWfhZ9z47KqVR5OH6\/YMi14ytvoSiGR5DioRfV\/0zjRowToTjhfvezr5LNcvrD0P012BFtHOaFW4VBwi+rsFl+DlT4rAajckOkD0uFsoYdnYrLOnKI+SDi3s6NFmESD7nIcDDd4l9l+uoauFyHmhQ63hFrr4i75jVnO6oz6udFS2SZviuz0SQAsdxfu5887yEN+VhdCA\/jF2pkSepRagy3zOvDmDduMv1Kpvxryrmx2du+PQ2zHh0BEypF+3Dt8VwYZZxjIXzjGEeTLZxMYYTZhfUYjxi\/q4IB\/XwiA7j1FSnfL\/IfcBCApsKPTvXUtCW1sdlRC2xTivTh4jn72qra2TktoQ7TKLoKfIPztPx+5nGYP2ZEkZ0r3+RoU3pLRUmPRZc6mgIdCEvyJDSMDonfS4\/Eyn37Uk4UfVfh9vn0MqvB542bhoM8Cgb6lJxogR5+3BtpMOqgPjkEY6RFqd6k7hFVDg7UG0ffma2ggc7MydF3XoKZfRqbmcM9sYMmoImzchMTTOjQ4t6FXAGWOemEQHIL4rrQk37ceTnBr8q1ddYisjNCySMQVs9Iqz70ijoUZXQ59wC1uwugwh71VxfpQ7dXuGs4CaySbLbasMfbLxxyrHUjb2M\/vVp19Gcxuvwy64\/gxoTg6t94vFnrQRYpcDGXPK\/tNDNoj1Xn+XSeYhlLvS8ap6R7XK4C6oEQp++mGtJUz8Oza+md\/SomZWZf2yz0x\/BZytQOtJOvRV9BO6eJ\/MpVEuPofsgLZ7k2c2MpLq4YThbJ10SbU2psWxp7DjkRqiebzZ0tnaWU0C4yMpkf6kDPQWJEpuw64ZYoI13K8gQqG9P56pKmgy4jL9nLVLIer7dJcxm1eSXOpB8ohTz7rPLAzSGKbI4oCUQs5czOhHSCHQHLlHiNip51pZ\/thK8K89JDXS\/jPg6+DkpVEUaierWa8DH4WWBmEF2gcay\/y4vvX8ag8fq1x2UTPHyz1RcORRiQ2NsYZrC+gXO5OsHCOs39dZKyljyExB9TZMHAd\/c0zKM3kfteh+0TfpdKuqdNqjdYQfUyjHExzHnTJrlaKbchoOGXk0eIRCRgsU5o2wtVb301shqL3EadQF+wotjl0\/1LAs536L\/omd9xs9kSJng8c5fGs0bt8n7ezQy9TYo8\/EWb8pIDF5m7VZPtRdJqnPwMj52B0SKCBzdoqFZNNwVkEWrGJDxYzwFxUUZKZ+PMDTr0t06qL5Yf94P9CsJbOmNLv3CfxzSCGBnj+HkTOZhTJrnCZynI8dePbokqpABxN10iYauQPZYQplx5PtFER30UvFSV9nUy64MeDpHyUcahUlSR+9I0o+VjRbyixdbOvxTpiQbQcY4gLgfVQArzjOIKW0EU5TjOYgTtY2Uo6elhUVrdF0VZC4LdcCq8+1apwKjPZr3fVc38Eo+O13oXjjtyiWtMaGwgfTGslvELtdNTZzJ6bgQ46qhPCcVy6T4XILPzZCbdeBhfrUgho6bFibz1Of4J5BlgPeozl1PmeLg2EO4uT7NDIIJYUWDr7dY9zrVhh6042wGDSHRNS4tn3F1nAC5k1LqoSj4gKVNqXv5cds5w68+aYEGOeieOQNJf54IkZ3+Xv9zDxY6zhfB4V2l1zV2G6HRF136RnSiDBv8uViy8KA14mL4Uu0jMl97CPu8mG\/rZGdSoH7GAytKx4ubH84LBKhOgBPKrDzh038FMI9EBeRKMlgSLz1luMwyPJ49e5fFBVIrKBGu9U6SBbWLCQImI7vq87kJY4B\/HW9axCP2nd9PpG9U8riAXBMBwG8OQMRICvEzMPPwQzyywL6eiHCLdSLz5QQiSU46DepIf1ma7IwSfb4G3liuNCQD0j1QZeSb3f7Gp3r9RbJJEXeNYdiYWYKdHGtOkXF8dq+3YcpFiKY+GK0\/1UDvcsmB453pHhLxc7lzlUbLcLM+FtPsMI5WJ9jkeU0NHang9YYRFYanXH9iq2Kbh5aDLGOlFL0dr1fUEvo64SIPx14FVP6S15qdtUPbJ81ky3VB8TFE\/zZhdM5KaHiuRocaXvk5aokXszXJy2ZWIHj\/Le9OROtNZaqsbKdTEbfZCLPfYnAAnnNOgEtMHavn+1IJaJ9PmWqKDUhkfLyBC9wIsoiIxXH0SWHVAu\/Kc9XKermnu+Ax1Y1m2e58x\/TiEVj+4u0gOkkijWrLGjFm2xNoW3ODXjmx50m1\/I1QdnopPCrp7yz7OVELd4Zu33DU1orzW4XVrcBSMZf0EE+BDZLzYCa0FGc53gq9MywkAk7AwK1zqmmxp8QeM7TI64QXlr6IYpOQQXKwe84yIxU6073\/VjWXWDVhdEr7VMc39mrfXq1UIBNvXKnFpa4ZMwhca5fYeRyE3+OjkM6J3FXfmGXxnx+z5iO96g5xadSJ3Ax1SI398pSwKL1lGoXrypo1WyTf1ap5J9zyak+pdUZ7UUWeL0fBcMslEX5uou6oUpFQ70XQ+9fYqA753sEweIhm334P0xaxdVFyPb2tUaZfSpRCMtGO8KAjKe6sFODcbviuy73auwTjkz2UlNzu4GmPAWQ90MtWEXDKraQHwjyQISdNuPsAf7XTI0ZnnUV7faHvQZXA7boOnX+1mTOgcRAU+gpnhyYFt9qOTk14ay\/rEkGLRG+z7UbGB0m0WFYEtaM7iFWVk9\/nHAh0P24adg6JtkwkJfzCqI197Kxwmz7gf2zUr4OslfOieq5psMakbPu1ddnj3EQhX8ECIqoTbHkXWDhCDITIX9mFuyTVTI689wxNkrmOP6mbpnxazCtmKzoH8vCEvcEHt3DsSPO6wLZHbONUHMxpFOZz9MkCbnMhms+Us3L9pLH0UGx8Q1O58X5L5qg5sbIjObedX1sziEXXfxEY4nI1XcQp+gIK6DE1vXgUlPIIGl9+LZ1DUnlNZUs9vc5SVcbuQT3377xF2+CIXD2H5E3A6qPZp\/pZ5jBeTfmPIcUJF3gdMuVlj+Rut303kVmM5TkXzaZfNDep3vdfAB00FVC6pF7eXjdDkatNIlkThdJutkP8EwdXn3yevFodBgRSxwBywq8Ele0WeNOzM2W98cbPEiJpHxbmIy0FzqrgEYW3fm7JTCWOWmvAgbcYnfFFJdbTKRII+GfiJnjHL7zCqYM75hB9vakPEiNXZKdahCPggWQ7yjD85Ospy41Iu34ed3Acc\/tkQVjrvcfaFGiGLmaJUKs5YfmKI9\/AjcaeSQEFKpkgisrfkUNmjod5BG2uyuPynI263FBVRixmvCZUOXo21vZIk+N7Q8i\/4rOwCBwD57Mb5eqac+cukDrOxRs2LLSJyt2W7wBIlxPwNKDYvcVK\/CIL0vu13rv\/Knu5egQd7TVRi8PjL\/E77eB3IBp1v5SYvhWkueir6zmGDnXoifjc5x5OgtcyMOfvHGTUx7fDTVpnQ1BxCdii7np466uvwNsB5OanWI0cpssActLyPrhmd3n5bmX+CA8OZpRPJiEWzCHQFh4HUcvP4LCslpfWp0Ps1x9Wh3MLw5Z5fvzU\/2CBpd\/fU41+R4ascB+4Uil6heEd7Tx8kMx0AinhWIbzW5\/dty7xc\/Phdd7HsKXvUTxQgqAoUExtxAlFbw5QRwSevLb6WPggAsAly3teNZuez2wkG0iuA\/k6NhFiow9Fl03+YPSuwwcHO\/Wf\/u4A4o03I90ielAcA8mY9+Spo2jIHR1uwU6QBYuRxd1pDqLSBdMDOq4ntA4m5FZX4ucsJFefX2gmrHUwY7yoqARM5iePgNGnxlPi5gQMxUWrSkrbxw63k2uWgiBbUyNkrpVPVLKzddpVUGoF4exa76wtKTZJUIOkdy\/giUgJbdtkugGNgB46Cg6dURv3egdH+5ptNQedhcP+eNIRAdrhCrI0LUpp+TZTnvpf8BsWedx7k59PIifi7cE4rd4ByGZsGZ5NXHH8eZKpU+CwXxjYhhbgKVPtFMK7CZyx6sy5eDjxpIqWiFeDw6us4RC8I6PIotMg9mFl4LfhMEHeiEFETgDQSQOMOR49zz2oBST1Y0yM2rx\/61Y7\/Y5h6JGvcINZwLVLWAfyk53QS21uEctX3REDwuMj9R3YKktj63nFYQZbSYFPLhYQPxF6zv3HuGO6la3JiNjjINTumI2UdYoh+m1wzLQiluteaVKHAeKzmWLiRBQX5Xu0bKFrJvkY2SrXvedl\/7dTp0AkQBQjDyNAfxUpXJhVwWPgJ79MbrPU+CAtmlv1UT6onpmRhbh+IFIWi1o8D6abc1i4ztwPDSiqIbrCe6JaX6j7LhTif5LzauWyMTaxjC8Ckw5mi0rWZhBMCYsJmB0lDB5MpzHOdnJs93n1V5UnaA7i+GdCtZlXr+T5IHECf6VX0dLge3D6EJ2jRucVs2Coo3mny6Tsa8ik\/6zCLtBeRyMf8a3MZueh1WEUx\/jawxf2XVYPaHUy3c2c9NHJOwgw4nonP92txI6ZD+ejqc1oM2AdrKYlGqDhY\/bpES7wgBPqykkqYsNoDFPx7aHHTpmlhxM3CzDZ5ycLRY17UrJaiwYq5dX47k\/Jg3wWIDzcF0X9qZ5lrVzBx+O\/DA0qGRU20Xwxte8EH4DMkKWQ80FzF26l9z1VAqC4CpGeV\/Wgkju\/Pe1pF5isDbyyLuYttrun1EKdzDaZYWtPVIUg6exKOSQqkUw7Cxxd\/QQDpxENTon9EdEfGxntV6O3jCrTuZgcGW67Rsges1jqsPBPTQ40By+Gsnezgsn+Xa8pdmQ9\/acJjtHsdqdV5zaZdGr+SsT\/pZeHauhrgig59jCtRQ17wyzxGhPxkhQREhp8rxFNhU\/O6ZY9xRBizoDnMNYx7ADYukuxtqhZVWq0aYWamibsCYYfnouZ7T+8Jxy7y1i1i5khRXTpiyFK4Ff1+LrEVQh16wmmeI2LvjPe5LF1DfmDdyYrqe2dOhYse1I0A84AomlubcXEmMFT\/Bv2WS6xapeAyQJ9jl2tJgcLHfeqMWEwlrCcu20ok1P5w\/RivHF+6mb2AJ9SIm+xaFgdgJc7s6mA9mGa\/iK+Luhz5KjincxW4WOmMG9MZPEa6LDWRlUUa\/YgiYs61Jpb52FLre5a5Tn0axO\/aYGQR68anJmScZlwBNGbVUUdAMClKGtsDsIh9EA\/wEQVrUWKYr9zKQmEZ3z6hgaVxHw\/XhiSB8O1V4sK5eQrlXI7X0ynvGwfzoLKyIjZu0rKNf8rJteVJSH6lIqdMZe5iZjZtXY1aB7d7aqlLQEBKevRDUPJoTcyeNdtrCGLmVuY8P64LUdrI2LQ5pORQ+qJeQZkmXlPBJLvvQlR7zhTMd2g+uJobI\/cxFtGEj8vSNU+P+jKE9ANv9qZIL8RpHjGVGr+vH4W1ZV4733YtmNf46qpmS12XR879i2rpYl1Oi7X2HYt4LJOIJSnzvP2qyOw2nxf6iIoWiZ18DmBxAnIKpfOCte19yzBa8v\/WgXoPw0IDP3Ip7tWWfHrztEj6FNiGvOYqVf8\/s4dHCSV46QTeHji7Y2bkptm6hviKGxrZbYD\/yhTkEROZO+d8IvcgSAIcfyATfxo7Or0icD8dAy96iczJfx7DOx1D4VlAL6Cg==","iv":"ba2dcd59c5c2efaa8c5e82b77a612dbd","s":"d8c91d08aef37ef2"}
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