Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Boss illustrates power of attraction in new fragrance effort

February 18, 2022

Laura Harrier and Jacob Elordi star as the faces of Boss: The Scent in a new spot. Image credit: Hugo Boss

 

German fashion house Hugo Boss is ruminating on the power of seduction and allure in a new fragrance campaign.

To read the entire article, please subscribe or