Marketing
February 15, 2022
The metaverse will be even more unforgiving to bad brand storytelling. Fortunately, Louis Vuitton, Nike and Sotheby’s have this figured out. Image credit: Louis Vuitton
By Daniel Langer
Luxury is much more than fine materials, savoir-faire and brilliant craftsmanship. It is, at its essence, the ability to create extreme value for the client.
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","iv":"55e3236f9c1e8fba022fbed4d6113828","s":"f4af52dbb2ebeba2"}
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