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Dec. 28, 2024
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Apparel and accessories

The Balenciaga effect: redefining the rules of success

February 9, 2022

Kim Kardashian stars in Balenciaga’s latest campaign. Image credit: Balenciaga

 

By Nora Howe

When people hear the name Balenciaga, they think subversive and unconventional — a brand that breaks the traditional rules of marketing yet emerges triumphant.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Tokyo now home to first standalone Aman residences
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Edutainment leads metaverse strategy at Max Mara
  5. Off the Cuff: A Q&A with Neiman Marcus' Stefanie Tsen Ward
  6. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  7. Happy Holidays!
  8. 'Clash de Cartier' campaign explores dichotomy of dressing
  9. Saks welcomes holiday season in ‘Gifts of Delight’
  10. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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