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Nov. 23, 2024
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Retail

Saks enlists Hollywood superhero for spring campaign

February 8, 2022

Lupita Nyong'o wears Versace for Saks. Image courtesy of Saks

 

By Luxury Daily News Service

Luxury retailer Saks is counting down to spring with a digital-first campaign starring Academy Award-winning actress Lupita Nyong’o.

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  1. Ferrari, Chivas Regal forge multiyear partnership
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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