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May 20, 2025
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Retail

How China’s new lifestyle trends will affect luxury in 2022

January 28, 2022

What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada What new lifestyles are young Chinese choosing? And more importantly, do they offer luxury brands a new path for their future marketing plans in China? Image credit: Prada

 

By Ashley Galina Dudarenok

Young fashionable lifestyles are a good reference for luxury brands, as they reflect younger generations’ shopping attitudes and consumption interests.

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  1. Mandarin Oriental restores Italian castle
  2. Fairmont salutes company heritage in new campaign
  3. Audemars Piguet pop-up exhibition opens in Shanghai
  4. UK luxury fashion exports to EU down 64pc post-Brexit: Walpole
  5. Aston Martin, Apple release CarPlay Ultra
  6. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  7. Rimowa honors the winners of its Rimowa Design Prize
  8. Guerlain promotes flagship philanthropic initiative ahead of World Bee Day
  9. Air France reinvents beachfront pop-up at Cannes Film Festival
  10. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
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Audemars Piguet pop-up exhibition opens in Shanghai
Mandarin Oriental restores Italian castle
Rimowa honors the winners of its Rimowa Design Prize