Marketing
January 28, 2022
Brands and retailers can reach Gen Z by seamlessly integrating the digital and physical channels while using messaging that resonates. Image credit: Nordstrom
By Nora Howe
Gen Z is a hot topic, especially when it comes to fashion, social platforms and digitalization, but with widespread talk comes a few misconceptions about the cohort.
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","iv":"54f4ce289c5b7ba47847e80baa60171e","s":"fd9189746c77c39a"}
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