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Nov. 24, 2024
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Fragrance and personal care

Why Chinese men want to be beautiful

January 27, 2022

The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s The market for male skincare got overlooked for many years. But in 2021, young male beauty brands began booming in China. What changed? Image credit: Kiehl’s

 

By Tanguy Laurent

In 2019, Chinese livestream star Austin Li Jiaqi’s only failure was that he could not sell male skincare sets to his female fans. That is because they all said: “He doesn’t deserve that! What’s next?”

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dior reinvigorates Miss Dior with latest floral romance
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