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Nov. 22, 2024
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Apparel and accessories

Hugo Boss debuts modern rebrand with star-studded campaigns

January 27, 2022

American rapper and producer Future stars in Boss’ new global campaign. Image credit: Hugo Boss

 

By Nora Howe

German fashion house Hugo Boss is entering a new era with the help of some familiar faces.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Women now represent 13pc of global billionaire class: Altrata
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Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner

EssilorLuxottica establishes Inclusion Committee
Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize