Marketing
January 24, 2022
Extended stays also have maintained appeal, with spas and resorts offering services for consumers looking to decompress due to the stressful landscape of COVID-19 and beyond. Image credit: Wunderman Thompson
By Katie Tamola
The future of luxury is innovative and continues to hold a sustainability focus, according to new findings from Wunderman Thompson.
{"ct":"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","iv":"844249e5d78e637197e22a0600084f8b","s":"81b5bc2511a2dfbe"}
Share your thoughts. Click here