Marketing
January 21, 2022
The 1990s are back for luxury fashion. Image credit: Versace/Walpole
By Katie Tamola
As luxury brands look optimistically towards the future, marketers should balance what has worked in the past with more contemporary values.
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","iv":"a05a150881dd9a76b80ec5f1aa4c858f","s":"29079c12a3327f07"}
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