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May 20, 2025
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Watches and jewelry

IWC Schaffhausen, Highsnobiety debut Mojave-inspired project

January 20, 2022

Two new watches have been added to IWC’s portfolio, this time taking inspiration from the desert. Image credit: IWC Schaffhausen

 

By Nora Howe

Swiss watchmaker IWC Schaffhausen has teamed with streetwear and lifestyle platform Highsnobiety to debut two new watches inspired by the U.S. Navy Fighter Weapons School, commonly known as Topgun.

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  1. Fairmont salutes company heritage in new campaign
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  4. Audemars Piguet pop-up exhibition opens in Shanghai
  5. Pierpaolo Piccioli joins Balenciaga as creative director
  6. Hyatt taps American tennis player Jessica Pegula as ambassador
  7. RH appoints new co-chief merchandising, creative officer
  8. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  9. Aston Martin, Apple release CarPlay Ultra
  10. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
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