Marketing
January 19, 2022
Burberry's B Surf video game lets players dress their characters. Image credit: Burberry
By Katie Tamola
Gone are the days of physical items reigning supreme, as the popularity of digital assets continues surging.
{"ct":"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","iv":"cbc808ef44248b8f9078517bbecd9eb8","s":"23c615df161b17ce"}
Share your thoughts. Click here