By Daniel Langer
When Facebook, the world’s largest social network, rebranded its parent company as Meta Platforms, it was a clear signal to the market: We are moving from the “flat” Internet era, where consumers interact with each other in front of two-dimensional screens to a new, more immersive and virtual dimension.
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","iv":"ce5a90d74f1de0f8892ce0b810445fc0","s":"458befa1b9787b76"}