Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"179d43ab34c71bdbb9ff2f1834f7de66","s":"3ea41e3c21339460"}
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