Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"d9d9aa2052698f3935f5535f730fb85c","s":"609447083b0ee07d"}
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