Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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