Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"351294d92fa8705f4bd62dcfd7da4b6f","s":"49f370f74b1fc311"}
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