Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"c4a0792683cdfddb03bdf0a3e43ea4bc","s":"bb009ee57ddebcad"}
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