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Dec. 24, 2024
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Out of home

Taxi TV platform offers direct link to New York’s affluent consumers

December 30, 2011

DVF on a NY taxi

 

By Kayla Hutzler

New York’s yellow taxicabs offer a location-based, video advertising platform with Taxi TV that can put luxury brands in direct contact with the city’s affluent tourists and residents.

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  1. Audi propels Santa into the future with electric sleigh
  2. IWC social snow globe stirs up winter memories
  3. Balmain enlists virtual faces as brand spokesmodels
  4. Bleu de Chanel dives deep with new campaign
  5. Diageo unlocks Fusion Partnership Lab applications
  6. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Rolex partners with Melbourne’s National Gallery of Victoria
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
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