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Can Vietnam become the next China?

January 6, 2022

The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region. Image credit: Shutterstock The luxury industry has pursued every opportunity in China’s high-growth market. Yet, thus far, it has ignored this other market in the Asia-Pacific region. Image credit: Shutterstock

 

By Adina-Laura Achim

The luxury industry has pursued every opportunity in high-growth markets such as Greater China, Japan, Singapore and South Korea. But it failed to use the same razor-sharp focus to conquer other emerging markets in the region. Take, for example, Vietnam — a country where domestic demand for luxury goods has skyrocketed in the past few years.

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  1. Contemporary partnerships chart luxury's path at Milan Design Week 2025
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  3. Heritage Auctions to host landmark Chanel sale this spring
  4. Etro to bring branded residences to Thailand
  5. Silversea confirms world’s southernmost hotel will open in 2026
  6. Holt Renfrew expands beauty product recycling program
  7. Follow @LuxuryDaily for the latest in luxury news
  8. Lamborghini Museum premieres photography exhibition on World Art Day
  9. IWC Schaffhausen explores history of Ingenieur SL in new short film
  10. Rolls-Royce redesigns Manchester showroom
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Contemporary partnerships chart luxury’s path at Milan Design Week 2025
Pre-fall visuals from Valentino offer nod to ‘OOTD’ culture
Follow @LuxuryDaily for the latest in luxury news