Luxury Daily
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Nov. 22, 2024
  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Audemars Piguet unveils collaboration with artist Kaws
  3. Dolce & Gabbana, Skims release limited-edition collection
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Luxury brands losing ground with younger audiences: Bain
  7. Gucci channels spirit of giving
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Lexus logs 25 years of 'December to Remember'
  10. Dior welcomes first beauty boutique in North America
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Marketing

Top 4 marketing strategies for China in 2022

January 5, 2022

In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Image credit: Haitong Zheng

 

By Ashley Galina Dudarenok

Chinese consumer desire for luxury goods is expected to continue to grow in 2022 at an estimated rate of 13 percent, making this group the highest spending global consumers.

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  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Audemars Piguet unveils collaboration with artist Kaws
  3. Dolce & Gabbana, Skims release limited-edition collection
  4. Pomellato reveals exclusive residency at Bergdorf Goodman
  5. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  6. Luxury brands losing ground with younger audiences: Bain
  7. Gucci channels spirit of giving
  8. Kering launches Generation Award X Jewelry to support sustainable design
  9. Lexus logs 25 years of 'December to Remember'
  10. Dior welcomes first beauty boutique in North America
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