Marketing
January 4, 2022
Ninety percent of consumers want to receive texts from their favorite brands. Image credit: Afterpay
By Katie Tamola
There is a gold mine marketing opportunity available for brands and retailers, and the source is in many consumers’ pockets: smartphones.
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GIgv2+cn7T8AaKDKN0pYqIgkJ82VWr4aqLyL0jBirvB4GxY6FwtELUa5AnOihjp8ZKSvz2OeO\/kg9QszBe9qSXrW3XkPiZTi21kryqsi93AFRyyIp0qmMT4cApjbQW\/n0W7ReEob508lDE5PSdoY2Yjx0hpaPP3T3l7MfnwHmwq5XNM60LjsUwAjSno48SHq+UlBk+hGUub6roSjNK6hmi5lYvNb\/QBBNHANyGezGkzl9e7ngb2P6Bz0b4Q+0a\/6ZbHhV2rF\/9lhI3EdGY+ApAXswQrYHOmfvIbXGAm+EPvHYIyOmM1\/b1Rtqy4ZhfTnroikEomBlaDEGlA4tsgr6x\/7Y4n6VdmW4HTgz8oRbbaTRgMdUoPhsCeowcDfDk3E9Zk1H8JcFivYiRPCv6MvGJp+FVq2IZz5TsdDLNHpXALoRvxgprnitq2zvJUy3KA7mnC280HQCUnPZogfRy4sL19oOckazFc16XuuahmncNdrZiIt20l3YhN8YDwTN14Xdb30vevbh98LyCPQIRRhexndi9Ks+GNOBaMhmq02ovfYiWMFYZoLx6oDQH9cFZ\/h84b3HUPFTrydH+llGQoCqi\/q07tA9hXm0SuYlbfnqha45RpX09EJ9QJ5iDitahKk1FyJkuK3glAG71db9Jqr0AxSuR3vPK6hv9TC3CM5o\/sGL+OyxUXjm+So1TsmB5ca+jmdm88HX5+cDWf6lsHqghG+jEbkfA7yMw4ZPF\/LYdaLHtZeQoCNFrk2mhLaraot3j6O5UAjljwW1hrYjmtL7L4+c0rl8BP6+4L6xYrf\/Pmlhpi9ZQA7xY0Ov4sc5Kft3HQxo7iLuNUHS1nqUVdbC\/G6qNEr4Ojo\/f3CF2agrarD0pMcuWO\/MDBjioXt5fuSBhg7uy15A+HN6CFnPiKST+qzy2R+1Ml0sBiiEKO1cgNq\/nDl7s\/EgoziIVaMcceTcrWn7fZiAFoWn2Bl8ruWPRTkXp8u2bL1OXdfUC3awvupMLRAgGaSIgL2Uq6voeNC9z7l2PqM83BWFToQdIVCk9U5GguKrjyq0rtxro30Yt7bxCyKdoDTG8xTWzJKjtas7Yp8YhkjG26zfJTbTymePdf1xDmINh6o+g02vsA\/K1ay4zcSHulpqal37yk8N6S2CuAP+NRfzPxTcOY\/8qA+EXYk8hKvu4fH08\/5\/IRKobyWqVSDgPkDIKWTY7TPFaET3kgnQ7Ndrn3Hi57DGwNBtqppKnOk\/vgs6ETJEKxBA1RsDPZjVydfCNmlRcgFpvAgEfiYYVi5mrSvdVN6mf\/2CfdTBY0F0k6peVKdvEOMDcElSC\/qNpUEgjx9jK4\/SyrW8FYy3Ag8jQBa9KYmklJ7Joee4lwJ6Yj292MIc\/XZDeWcta7y5PiWl6cGoJIpIH2GUj+MEDewb7TQ43bXBe\/a+UnRgQg4Ws+TVoeQ8ESkZk\/lHcHPr8KGLeYTK6jbDajk5q68XvKwtIQ\/SWv6L2tN6gY6aLkJYgx8l0vgWn+jorkn7hlRfDCnq5PifaObXkIonhwM1RUjbAxcwD0FJL79MCafKairTYkHYsXWrv8jCdzPv8lxKKZOsK3+nmVfdyLSsCvUiGm9eu0xpSfUJiIJH0F0ZERqPQUux4OnJIwa\/Ok7BRMB0WqyUIble42es4SyvavGYJ5XQeivMCU2VAyMoW6ORQxyvpkgtM\/TnZZCrCdUeHbAwEAmGWsRMzyyDBjZk3ouneKxzbJvalU\/lpsUG5AtQuHAaf\/\/5PXCW34kCr8iTM7YuEeOmRuzYlPjFsXSQbNHDi+nG0HdBvEtfuglMyqt09+ajTaY7jyd+Vt8Opdv0sf9roWZs6UHKO2XyhhEqywahARkrQLYZhNsvro6yWx8S6j\/o6ppVkK4o2c9ul0zzOXSXGrWzAEz4iwCVP8esWorJlRSaDCitA5HvlBKCeAINCxR7VwQLz7Ct2QPcPdrzDCsLL0XqONEnRKaldquc+UU+9bp4i9SLXLX1BsgSwiMJA5p09xwA7KV+I1gJAQXUJxtn6mLTfh+8pDcHDgXozD\/R9rXGYx5p9EXeMwnBYjZ0x3R4i1KLu74CE7CwCActk\/5pSD0mQFb9loSDi6TxNg8W8QccZ1yDSU0leJahQMaaJHCPdGT6jHh9Bmwxv8ve0afWzkbWa5CRDNdkS6tfXUJPWXkK086eKVr0lzvVjcH+f8Cl+dFVWH676mey2yjvrjRcV5KwCSeSaJsRihDCgfI6qL0el6UNjJi56EsIyWjrGbg1aXEvXviwpC82uItOvCLplXBLjOGS4asIwLq\/cUMKWcsS8\/ZKlx1EMbFMRTnU8T\/5iwjd9\/\/hYnHvJGikY7RomvbWGo9Y\/EikoIlUTRthfqsxIzWusq+MXx13XPvNchzRCpDMPjaEAM07tHvmicOu\/cJEtdL1V5ZtIs2QkPui+ZUraNGz1l3R1nngIAI\/FiCm240itXpWr31+lVZGVZ9qyJGBM4tZr0gu1SS0ADnfo6BoElGDW9Af+FeG9oePFIUi\/We37IRsjIwyWw+UaPM4jEfHh4et+xlFP2fUUcJOZQN5sWZpkwHOCxRfna4yN9o0OgJE1Y8z3Oc0Y5jJ1CNCwHJPkOCfi4aHFSEld+QqbfCghUjFCCToAisIa\/f5ChnAIaQCxYwwARxL0UwUt72YJafZCtQ2mplLzWHNxWO4DHHKHYAxDfAF7eM8TkMs3NfzFrIvij29qWtlEw0zrwPQEV7c038Qa4z2cnwQ7KQj2d6wKfyUymbrtTftK6irSPsORGQjzx6LdV+hXNjkKUh5FZLS5HY9h7QtF4zA301RBfm\/e3IPBXelc0GSh6NjFgXcv+KBOOji9nPhE5lI6WIj+JCixWEkXQxGqovlKJAVGyrWZfpvPcjVK0f3PkZ+7Fmg7LJDPXoRn1v2e5uRhILHfFFC3ZIcqoKxB\/kPtRmgoDowep1XlcXN6T\/FqT51tb3p05MXgVXunXi9sEoSUJM8q5\/efiGSoUmdkY4F4X5Nan1+NaCN892hwGGXQPekOmwAofVWidFIFHqbGzxfs0aW07co58LskJYOfQ+iOILa2JHKy3PGw9pIuGwziqaTteRRY7eREZoI\/iuNfVv\/XXlVNCg2vJ5zKfSCPBUPndvUpvscA+orqTL1ubjyUhRFdLXuToWuatHvaBn8hkBwVXeeECPirPmpHT2YkWvX2RguP5ZJG\/NU9hZFt3MjGQcRlJZStm0NelidTpkHRBMw3w3VwzT5k3W46WzEL5hkoCf12Cn+laSa6BGU2hRPVYxyzpISMt8PeUNI9pyFfGGY+45AK28kAlIWYZhJH4EuS8VyoZNMIIUJTe9\/PQnDUrGPK\/XtYBshwf2CXBhQgXPE4pp9huAjnbcfW6FZq4xxRuV2glFCqOB8A4pWjHpHUyenMWfdXYwXLv4G5oFEVfqlBwXVxfrOiYI+qTIWO5XnIuaTDv5rCuKGYEUbGdamDhwsHI8enjZW3JLR2luefdamj60jaNh3u+tfwcMi16BnQmu+Z+rjcRDvKPhZVDFhFx2IDyA5\/RbRyUJmpPpKN7z1Q0LsVsd1fkKgkODqN5Tl7QYocSQ4LLyNQXsnE1tbhAR58gUiZcTf7fnIAj0r3bAjnNTrHobHtPiNa1KzxQA5bjkNElUzzkPTVpI7omNIzFYtLQIF1rsCP6Ohl7gOpoUZMOOeJCXs71Fs4lRN\/vGn\/6d7wMmZBdeaef5g81AoXQMGMFhsvxzwk9jM0lsrC6WC0QHvxCcnpVtWnbeliCVqnpbVjSD465M696yK7bVf\/h3B+7xsN6iA8XJ\/Z9Qo7fOs6QM9MvO7KeOzi\/y6LhvbA1VvcCugzi8BP7Tgatf70SvJRsKYVM8WHxWzuA4YJxO8Wsg==","iv":"f70d58a62c071dd1936b0e7188d93bda","s":"c25775d675080544"}
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