Retail
December 28, 2021
Sales associates can make or break the retail experience. Image credit: Neiman Marcus
By Nora Howe
Retail associates should mean more to a customer’s journey than just overseeing a point of sale and many retailers may be missing crucial branding opportunities with sales staff this holiday season, according to market researcher Ipsos.
{"ct":"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","iv":"f3706d2444983e1f7e0e41c1618ffe2e","s":"061926fa616f1f4f"}
Share your thoughts. Click here