Retail
December 20, 2021
Most consumers agree that UGC will be a deciding factor in their future purchasing decisions. Image credit: Treasure Data
By Katie Tamola
Shoppers continue to seek user-generated content (UGC) that they find online translated into in-store experiences, according to new findings from Bazaarvoice.
{"ct":"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","iv":"edbdb0da9ef893eb32bddcd544826d6f","s":"aa71d3f117162e3d"}
Share your thoughts. Click here