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March 30, 2025
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  2. Maserati opens customization workshop at HQ
  3. 2024: The challenge for luxury amid global and regulatory changes
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Kering partners with International Trade Center in Madagascar
  6. Off the Cuff: Getting to know luxury's top-tier talent in Q1 2025
  7. Nordic nations setting luxury trends of tomorrow
  8. PPR's brand makeover as Kering with owl motif to show new cultural vibe
  9. Luxury brands should recalibrate strategies amid market slowdown: Kearney
  10. New Nobu residences, restaurant coming to the Netherlands
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