Marketing
December 16, 2021
Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash
By Nora Howe
Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.
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","iv":"e626a37b0156d2ca432e1d5fc0c24eca","s":"cd2c07d129d981e2"}
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