Marketing
December 15, 2021
The contribution from digital advertising to the average tech brand's offline conversations is 15.8 percent vs 3.3 percent for paid social on Facebook. Image credit: Glenn Carstens-Peters
By Katie Tamola
Digital display advertising continues to go a long way in terms of driving brand awareness, according to a new study from Engagement Labs.
{"ct":"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","iv":"459ff3ce09ae0f686cb27790cf800646","s":"8c1641ae5118f3fe"}
Share your thoughts. Click here