Retail
November 30, 2021
The luxury industry is undergoing its most significant changes ever, and in 2022, many forces will align to alter it for good. Image credit: Chanel
By Daniel Langer
Across all categories, the luxury industry is undergoing its most significant transformation ever — and many brands have not even noticed it.
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","iv":"cafb5cf517e008bf0900a6768acf45d9","s":"6040f363d0f9edac"}
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