Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
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","iv":"5fd9c804f568491a1e5a36a5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