Marketing
November 29, 2021
Podcasts have high audience engagement rates. Image credit: Shutterstock
By Sarah Ramirez
Affluents continue to engage with media at high rates, even as the landscape becomes increasingly complex.
{"ct":"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","iv":"71ec70f161311d4c6b1429f603b97880","s":"373b00195feafc2d"}
Share your thoughts. Click here