Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
{"ct":"xYnN3IhK4I\/am6QzNk1DkZR+Q8vLpE6ifBEr913sFwcTOBUnUxD7ElZx7aSykkXXeLghATNUjThkxTfb\/JIgDKflnN7i8Axccs95+gVX5qSRJiZC1m6hHJ+xDrsPoGHcy+IRwU0etVrKGA4O0z2cxsLUUbT96phG1H57yhY1gjFU6b3zaounJc+fV3l0nHIV0RUvM5yIa4Jxf1j9POSm1UF3eBbvkSy97uYbu\/mnv\/lXMEJhpKR1p0DfwmrQmxn\/URuq7z1hp2k\/uNRQ1xW8apq5C1IhY6ws16vz5Hpl50RYrPl4JgostgcEMrlEo0jS3Sok6d0rVsCyqFF0VOrFJ+a7PrcW84TdBATg4t3ueGqZpBXEdr\/l2qeNHq2R643ZPVNY38KvoHcD3bTrt4Z0TF5iwCwX7gkjBc4p8GMO9l7ZkQEyguWzxCF\/NMsk39jOeChQtEsSdkb5yr\/jRGyW0vw1r00WvwZumU\/H+3Vb4gYnl3TiHiML77diBWPsGrSpRNqFdHDEJhPU1G6SM83EJn0hL5AmF7fX40rzSXUnImzMwxsOYmYGZdGbiTgAxlqr1JQl+Lm1zuL8JMQL4kCnA3KSlM2QAV+gYl1Z\/G6QYQq5ouXixGGAholmYg6u4kGjk3\/\/HY82qg3EwJ81Kb0Ag5fB\/oAml8nQ9w2DOxcE00exOgXHq5ybBricYm2rdnRqD9w7eR7Fk6oGZxQWZuhNkDX9yaKvE+2e5s\/1rbKSBRIabWXt\/QivoBqua5wRHvSOOHRm31HFhWYpvRXDZuyEuxT3PWIBSVd6BwhpbC9NuH6BJyYRZuq8LhTKv5yGNymDRh6m6PO5NEamtkOmX46zckIrxIA0f+u9s5TzcdmKJe7Xszv7G6vcdHkUPIULZWgIhNZTm3ArU14ZtD5EKz6hW1vrHQ081yZ2tZR5G6a0NzaiYumfGigferrciQP1Y75sTM0ryL\/h3rfS1LRz5gx+Exw0\/DebYWDlGSWY1k500rtFWdwYKBf2ZI++p3LX3YsW4Wt9gYJ+Qr1+OStzzJWr7eiGwzQk8JTtQB9AoiH1xYoBMmGZGY\/T8ZdBKB9QGuBJ2v3Sw3vsg9Ceq8+crheU6DdfooQsiHPFAxHOTb9\/+TWAwVVfgH3Osd8G\/XC97F56t9zOOk7PPrVp5lifUyg2alE3MVY5ZMTVdWcSj0sJ0AFN8MCqnIw6fp\/PjPoDD7ximKdIGxQObZsw7FJzklzfeXNJ7Qnr5LIG6H9qy8bQ4TrPbU4QV5Od+wRv4OZfrYJP+VSIkxbPxzeDXsgH+bjV3sbbfPkjpzP\/7eZ6VznOy9NnZHrJKW03YfF9h25lzDGuUl+FwB6TdRx1g9imhPYCTVP7zKLlvKpH1VjWY3rJPbgIT\/Kxf59vi22XW8bKwUI\/ZNlh25nwAirwMbh7JW4SYErpaq2uUzmg6bih7LQiCj2g5IxNIuYToX6saQKKDsUzJwOFInYwhvrqYokLGNQojfMJrFtKEFXXnNEiQzXPUncGmB3PHrjhw4xA4+GJsWLc\/96FIz34KF5FdeSJ9MPxWeXt0K\/JxU2PzwSDrMmsVjVzuMyisaZDvHHlRYd1rwFp2FselBeg1Y5h8w+xa9cFy1nkWelKpdSW3YVXuhlJE39u405VqwrgiQMRkhkGFvlkY0AZpIssX6urSa05KJNA0JFy8Bvtj50BX5wQAtuWrIZbrYIdwXmDzskp\/DDlKh3aLxySYaU9gcNmj5\/gkDYGjxjHNW7MDOF6Pby4T3QmF7y7l1iDiv5Y9qpXjRxt7yCKXqyqFFOXUJ45p1G1Zu6+e84fJv1bzL\/binzTk7cLx3oBf\/L78BL8rpnuyR9gliqdMZ4GGpapJXWCcad8\/aUNKkSFYgqpymTHbMYdXfvIJGoTzApUXpHuOLH+IX62e7vGjdude5GpRrs0+ECxDRbkFiClckxY+6Q0vEqmMhwBerNW+1xX0ZzsFnz3rhb7Em1dNMspjOVZYnBhuEoObV3+BprypAuxJ9mykzNaCd3OQa3t9T6kHlnC8dLgSOW2F3fal1HyWyBD3OCeh74Iod8UjG5gxfk1AR0k0DonpDWX1Y7ABXkP9zRVycWxUAAsqSSBpMyfRqBQCdF4pJmu0B7mBmimLJ38ewTihogbJC\/LdWk1752MIjnJJgoi6NslmzVrcEi+38pEY6aO+PIhyVody6KFvBkF7d+JQu4wPR3FPiVeQjk5xfyaFYQL0iPStx+O2Zxay8gMsJtRDU\/N90xbknehjcGINzSWvhfQEPLGgrTWm\/Uw4338FX6V0czzyATGn4234L0N1tTJWF5z0rnQt9p0S2qxBBaDrpUbtSPrkkrhiARMAveNs5jFuYDaI6AdoBM05EtGMmlDbrD41OqXLng7Q81lPBh\/KMLtkDMXaY1X21LGErNk9Ub4Je9o0wktZEbLR5Zpq5f2bNPiYA++qJ\/gI6jG\/aXjhxvQtsgBXqG2VhBgcND7+r2dAN+r8oydVD9tbuOB75weleuSRiGfTBo8NVIVo5nBBh4bEf9T0VOCQHrjZML7oWJzr3Bxz1JNGvOlSxMLxwzVSyQk7fHieGLlm86aUorP\/p1PPCtZZYzqVPJAaW0\/XLU3z0ghFgwB\/a51Hq8C123HAPCa9p3fDV7CzQfPKR7kZ4Zdkxl+znxiJOZw0QDKaqpf5bs6PMWmxQ3cYRmOSLUrc5C0u2frqmSGKXytXCa\/5cHWzcxvxKBTghyQalKtw3IkMp1QGOfuKbOKWtWlCXNMXBodIrFVb0tNbnf35U76B642JH2fR03lztJLDJpQkAgVW26hjRkPOrUB\/fK1UVf71eBSpSvlY9X+VbZeOZCBkFAug3VCojXvqU6dcbecyzDIjzOfWSi6NCG+7cSHdeKPgjGr8y3tYXV84K5MVfKbuq5fenvZ0G7tJ6Rrlg8hiyezAddUoNBeJHijSE+7\/p+BHDwFNRa4zX5\/y8c6vIecXoDEyIjR\/by\/ay8d45p9FzLAPf6eQ23O+KFHCB4nESDiRp5AiV1DF3bzEY4kYjYiI3aQNEni\/hONrZGZAsYr2dObyLFagBFt9MDVtciZnU5rXavXtZsF0lNg6SwfM2Eh0af5UZlcSpAMPX8ylF6LuulBdbBpo42KFPyGQ22tqPxYY0M3EU6KZM\/ZMUGbaMR1rfksm96TVIFYqL4MMjcHp+0vC8wuOxhB9th7ZQPdruYhWAQyJgW\/yWkZ9u0GSWbDESZ3Od1WpRqdjIMjGtLzX6ifXtGA2YdBZ7Q2D02fPPYHsrYCPMq47YjCFEoMNjR+1H4dRiNaCt0YV\/TPVz6sCRjsbvMWx5SnaAGzoo6gxkQXcV0\/4GF\/wtUVanUjFf0uQVZRsbxn8VsHyuowSuOMm8Y\/UZyt2eHkA0saZyYSUKPP4xz5MwEq+uEiHMNanhr9vFpp28J5SfN33OKX9C45kblpy3As\/TSWWTQM3zNH88nC9ZEnbBL3tcQxUJOJa2bMFu9zcAInvr\/K3hrIutSaKES96lGXx22DcMjubmv3EOiW3ti3LndMVTPAl2e7VsZJnbekkCyG5G8N4Cp272\/n\/dP8IJ9l2t9fYQXJjbpigAoC0sZPJj0m47r2tvoSQt6SZk5XLemek6n\/MvWsqIaxZzTNeu5eMV9G5Hrk7zIucL7pYU5djGRzLGaFOPklMzcXzGGzO51lSF2ZdH3VAXkSOqTEuZuqQ5TUSxan9CAwqn8H3BTAaUSER\/hltYuSGi6wHmHX5gszdkZNEuHBTOVj6llJwh4PDLyapiiIN\/1erbPEZlajQsZ\/vMMrnNujeHNaga1meYd1ZWaTPZ5N5pgheJ4c0hlguuLAqZMSV6BzPIDcIcUwpW3TWFJYNjuwZmEIFN+MlbNjIxT1e72BCqd7+QYsz9ff91pcbu8TcnF7DvibVm\/0OD\/LqpglkwUGxrZeUNPP4MH7yjV0q3p+I2Z0TLQdRuhLp8Ul\/ov0i6y1PigZPCfhkeL0epZZ1hUsZH6\/RYOCcdvwLAZQSYG5k1VH3P6JEg9zSUYfZcWf1zza9cfzme+9nHfmCFRHx9mDlkv\/9OQXHN4rtctXgPWiX5IgqkaGVYZnY4Oz0YvknFAaksZ0FnG5LdGOZnfbUnUv2ncFhtclFWDQwqb0dQRVqhcfrK0Hu36KC1ywgRWvkQagSnGZeL8TlQxs\/+l9F2vCIFR0FXVH0rlm3pNQALOaitqMHH\/gBbcPkVa6QWJVhASF6ZdDbmqE9rR0SgbmwKfhlG8jz\/mCX3vZshGsZmCYNdoew616JEM89H141fAr2R\/bXveovM+g23Xvi8sZ1d7WxMhxbNC829vnTfM7GPoEjT3KOHxOI6VMNHOu+HzotiYl4jjmfOohH1P36I+BBzV396IO+Nq1NGCpmSDeYOgxgIH46N1JZmm5fpCElvcQWf4kZ8ajZSH+ydSEj17marTz5Z7nIsC7KWghOKiZy1j3LNHLocYHuA59bG9JIQaTs0v13LZxw984\/Lz6X2HI\/FcidEFe2OKtIZiI0Rm7YlSaF2x9pVT53r+tLWNqbVS1O6BeRu8u1GjuXA2oPni3SIMpeZn\/HF\/++3nFWep8Z6ezbUZcRglwEd9h89V0gBnvay8mbRYtyhuTYSI2csCJg1jaCYJfYqitx\/EUdwM3Vwkv3m6Q\/wpcEUAYpq\/4K1lWJJ8\/FrlrlN+WP52CUkbtQX9zuViduksI\/8+LrSwyyjCTPHoix3E8uB5TM8paNqbmObWljhF2Ub12jl\/nNF3HxIAauIn+4xX6EqLSu6zAquhpK88petBvEhrP6NKoFO4HdOhwIQfbEyCnZvz\/NAOtVparliedoo5yEqTAm3ar97g0OljKpKOXzlhYxlKAPAvMZ1oAmNQKQwjuCEbJbH1LdFSZNnc8o1WWYI0VBTBqq0BbeV9uJtf0s+lVPN6Vv5ZSO7NeuEI\/g+ePII\/5vhicP\/CaBoP1obGpXpgMUmvfNeF+Rc8cvO2zjAnWWooTipVG1lsPpiFACgi+e0E4Y6Aa2nzosJ2aCMqEx2Rtp7iwlKgXMfb4on25DPFqKkDu0VYEjDyW3GnAocc71HXkPeyG\/eZoKdPGT0nJYjlJTJaN2n60bQ2msVs+p34QslZrSXBjSX4\/BOVEideV8L78tsxTeZpW5t2pR+J+7wKBCaveMIQzlhHAGb\/VGUKwiCKxlXgGsUJLUI8i\/HsJoETejBwukXl6erMKEIZby6GvGRrCjLiToCrBw8TOcAYiKHGkEroSkgoXO\/aykM8NlXUC0401FdFHoE6vnb9Cikf\/NThtSFCotoQqJ9HWCY+hylOGLs18sHrcViBXTObEblpPizB575bBlB6uPFBBRJdyvjWjGlH9c9ba1xHU+KPNwfXr+jPTht8eCo4kgzQJfbw0zwxMm8QopOScXscQZeRSc+Xn\/eiLFwrK6\/NjbEKEdxWiJ3UXQb09XFnksKahkwLJp44jiO\/20Yp0ACZglXsdCift6upeitHBESks7l4N+TteSxIq3qTNBAtHAx6utTeMRKY6Z7G6VA7U3BmVZgwe3mOVONep2JI2EIxTwEQFT2raLgo\/j6qMzBt7iBHXcSYPEu6W8HaqYwV8wOE+\/ssLumt2m8E4NVBQC+EP6OquLy\/OYjud2WVkWj+Omrgzoax6ObL9VASBkvttqJ6sxA6bu2HSMvhf6z2jqfxvbMVXT7xXIiI5wLDHINckECZFbML385E+QgYs6DHFQlZN4rYMEmpL8nfZivd6TfGDEDllYVh+xKoVknI3mVE\/tO1dx4Vc68AXVNbRalLLl009478ZMd5INl3dULwfpm527ff\/v4pwRNFyMAvYLA36D2\/KY1JNcPmbUGebZDG8kayn9ryMp+IXA5iFVPpwoWnIMbEZLXvsftYsfppWpBUP6W7OJLJiy8W03fVNM8ttK5I\/6szUZkl0Ts0xyuvliC8OiYpL5Fp+6shY0Ad0DKXdsoR3UKFMWak10cbD06jTXkTYO\/9U8MdklKljB6mLsCMpbAZDrpZHMG6uB8mJCM2OcLaYKP1DnZrQ1xy4R3+FCKYfdROHUvjeRhGMD4fl10bGnj4NKdoVmnaJVqnbgNNQgrPi5pN+fFSD1ysQJV26spApwuAUcI4VmBIbig5Ptk7FHLUnguNzYMGT4sIyAGCgdaDX3W+KvIiQG5hxc8UwcNU\/+HoGzHn\/9I0o0An6RAIi4CwQ5bINJZ5P1OIuUbO36SKbRVgo4NJ+t\/GDZQGxqUPgD1JhM\/s5iJtqwPaUbgLKyhNg\/+awlLbSs5Gjum\/TwsuSiznAt2U5umdCMXvaJhH8omXtez03N6Avouk49hEQGs7QUFog12oIsYD1IcPwofMOO0jtyoXOtTpWlXibnNccxqtV0Zkm9w8cCjuGcMG8d51yp\/CylRTqSy3evz7IZesFNsd9gU\/M5NxuN+RGKwHs+plds+gkvjFyM66itYbv2vo+R0skY96R5dkJ+qnppO2hnRqm2Dn4kwRKRJDUAxcFF80\/P9Tyjw0hjoR0fejXaOXnsFgSfpymYG7fSRJhg5ju9bJy830BwkNTxebjLmnjQeoJNA1H88Jv98T2P5ixg0GvPtuNfLoRAsbQIvvQ4oKJTIf0hJOG9vbPA+lJAmk1eIzjXOKcXIUBysO\/zt17eEq6jyMN4QbA2S4KmZW8k0VvuHAJQrAOnR\/nu36DSmlyGq7nJJc1goY0OepqyIbVbFQd245vgwmmCxnvKTbfI7ggpEjkpGOX6HE7ldWUVRiPCBjOkrU7293v3f2\/TnAZPIEB++x\/JKqiHoQ\/ToKfJ70bWRtw7yarobt7GA1XtgnGMc2D0rXuMvnipR1ZDVnWUkUqecQr1+SOJC1aFZtRcoWNMOyQSr4Qnfmpgrr+bEqAhY\/0N18gkwzVhgk3CGlNC1eV4B6AYXjb\/jG8G0gVy\/8+Dni7YGPSRJ1P35unHj5cLvC6kC1smsxW3TXcMs++UUiIO77Ej2PpstJ0g2dOFZYzJK3eAph4qHIbueOBaYBMZ\/X6kElyrF6qqCfNJN4jUw7KJO\/deuJrLNQQmLCe9YjFNldiFuwbaz1WTu1rHfgnGN9guBa2wQhX9k8gmFWYiiSm6GNX\/DbK1Ww15s3ZyCjUXTZeI2IfTN7sXt6fV+G+ZM6JtZs91r7\/D3snP3BXJKr1WhNmWZKB6NJ\/Y1yCxLpjV+PlvszfjVMZ7Ie0WZrkTy4Dme6THxjeRUZEI0ybRQEHsnq5qsokihXUMF\/SqC7SE45HIISA7LSWFA75acTWCXLwadPYRlCdsSX5YmRF119NYQCKpH9ygI+qSpy5ymjlHMG5O4asDlOQMgstJaG8RJGLhPeASWtfLZppH0dGIonbl0qSSfN8C4jeCZk4hRVBSNtr3Op\/WDCwk5F0TK1gsF3Hune7XUVqkzrpA\/DRqzSFPtoTuOeb1aITpmaTQdLK98Toh8Hr9gOdNRiRr5LrdJntXyMz+Rk5YEF7WczSSfgWNm+4v23AvZo8ySYS7oOES\/LmEMY6+TmDDMFyMtloluzaqTUtzM5BOFDy\/9yzAaT0KYdWvL5ynIXQ3Yb\/UTkPKU6dULKExdv9a3T8sMTvALulrnkQLEJ9lR\/zBhfCcv6\/68181F2Q15XvgtObWbGDVDINNAic7IQ79SFsbYH1JroIh4\/t7QhivEhFEeGTk3Tcst+OSq1QdGkTTdysqpnKuoeIcBWbQaB2J\/FHqIrTz8rKvwdAiDgcSOXHBMZU72KiYGnWm8+JP2WiFBMqQs8qAQXFcPex7Alxr4JSSc8hl4ru1JVvKyy3bDyTHN3g3hDBiqY+q\/9IFAMxozOfcGSxNGBlHpuOe8sCUvz1F7YgO6Y8VhkGt1idpf\/wqaVj+9qOT5ILYoKBof+gn1ZItQnSLCEV85QDAiTIvmVSkaBzQyG6UhOGDrCobxd83a6nE9v4eGmwxaQknpRtp0W+W5ytXqEoG1IhvE\/MzzOIfnCnxtoZvirVJc4Tgzx4MqSVpdqiuakS6eEH+PgsaKVmfuskanML1GgdjUiyxQ8XdFqfo2EIFofsD0Km8F1LzXgFHMnID7Ca2U2C0zSwQPCwkHzWWyyQGNQup\/FKHjdxu7\/Xv\/aeCH2Ge\/R0LxCYIs1AZVFGnU++RV39NLtG9N9yAhA+SqCMkmWaP4aaJAwRGV2HXT1o9NXgwF8xMibokMWWZZIv6YyNJCo9lrxCaZ0YR2zu4kh5Fl7DhVy2pmqYZSeaFemeHdSMfpN26AkC3\/72xU6mYOpOGPQmErfisjEoMrWddGvfESfDpUTVPpzv6oDa7uSSaThSSvRix7QDlQuGvQ4LmDw\/1UrC0chvyyokxxF6gp\/Gx2KyRbmfZI0fUnX9tthhyDOIJTVm7zudq2Ys+hwvkixkv9zZrYbzgcWrupkUKsuZolgx042fkGWytOSuF+yWcHUj8EA8GK4LqmYPL6ZJhQ\/uW\/1FOktkCgcbvTQ9yKMAhxidWCfZJFlUeZ\/BKR0iZUTSvT6YuFD7x1FMljL2pmjEM\/NymlZNC0HMnoY\/+sVDLuyWUNC5sSn4ELKCKmi7f0eEUbhrammNA2XmOr86iLs+mDdFAU\/2MsvdlcEo\/2xBTveGB49aWaVpnelIYUGow3eEUEJLiIjQeT4LNmK57DZj7dwWTJUzZRdDJFsYoJ9MeSJvApvl21z5A4QYup6VXgjlEBhaJhNwexEVGRo0ZL4bU5WrbnnW5oA4fuoeVvnY752SnJJprdX812KoOHTg1aVLazT0eMIubU6msyIqDiemfSXeD1m9G7PRBY0uu2ur5ctPhPj4L8QdctWzQ1kt\/y6ozmhTIzReqISGAse0KDTzq\/w5gRhBOOCOPrBV+37c\/5+WUOr47j\/7g3E+LacKdnXxdWa8NL0u3ZfGf1fBtJQIitm\/fC6ugyZ02oh7Rgn8xW5EuWEGVjid+feJ1yemvf\/YmaFrdOtMNBpUBdbtlReSTwP\/YIU0iHqNm3yx2+5u5YByIvmGm+fI\/NmNogcOa\/m0mZ2ULF6uUIxWEAaTNnjsWhPvVfiqLqEikv8H49sV7WuNjtjXmN823Jc+cDJFzH9tJQHoELwsFQwoplWJDDNA8aloU+twU+ERbIHuBEsy95ifPKlcASKuFgT+fjgNaINxEB2y86Y7NJH+gfLUfdf+JtkfNchd2uh5iBW7P99ZMS86GnmjAPi6bCelU6yZQV1e6Pd4TwWWP7i8qG1kBjdOl8cPBbALE69uEIRRq2kMJgnIfyUg2PUMgs4VcKGso8SMmZyr2lkja7qZCLl\/gqlDpoCmRu8szClTS5cvxSG2UuQfidn+vh95WtXDXtXQxDfj0FNdWS5PHuZ6vQrZXygl46Ko3RJmy9DfqRtVH29Xi7I5y0+ZcZT0N45C8TrViWfBAc72qHtPJ\/MnxsJo7hRPreelCMSMN\/38yWBpxzLOrylSZCyMGO22hw9LL3jrPphggjQQvZ8UcNRzC5DnvwEP\/ZWgnvG1qUiUDQjOv6+qDVBL76pIRkOAHrvE2Q84NiUCLHWq8Zei3RUEhoIx6C7L96CDQyHarJZ1dmmA5GhoK7U2mi6LHiO6LZCVy3wC\/OkC\/qrdPYiOokqkFCVUJETF8kX2wjywO20aj66evtcLSbVEarhDuKBeSG9ZsiLRi3vb1kyE4yj5Gh3WlBHUS1ihyB5qG4+Y2HFzy2R1jn\/2MHc2swVaP42bIE0VbB39r5dbyZVHZqnmWub8FNr1eh1ocdXDzpiV+Dpc+PjNpnBQlJCVrbk0HeiqYs2tMqflrbpUSIwGL5BtPiydaZ29iTcy5yQk4pOx46MINc4ZrBhAP\/GNRqA7hgCgL65KPYIn7qJbZxKnoRVEKXvwbOl7ssd0uuO63V8aq99Gyicr\/vQcm9dyoebVoQGm0vXj1TB28U4HOffehKrxs1fdfDUNba7sg7I\/5F2nGGWPy7qH1K7A6Isf0AURe4RcY\/fJfuOpTNr5Gmywm7QPdFePBGtCaWeD","iv":"ecc6ed5b00fa778f7cf85b5d2796b4a8","s":"a51058d9c104f35d"}
Share your thoughts. Click here