Retail
November 24, 2021
The rise of the sharing economy for rented fashion is a recent phenomenon with significant market potential. But how can brands approach this trend? Image credit: The Lauren Look
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","iv":"1bdd97a6ea2f0bc4fcebf2c5ab83adcc","s":"b8257812069cb1a8"}
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