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Nov. 23, 2024
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Software and technology

Is ‘direct-to-avatar’ the next DTC for fashion?

November 12, 2021

Sharky B is Burberry’s first NFT. Image credit: Burberry

 

By Sarah Ramirez

Although the metaverse is still being defined and relevant business opportunities are still being quantified, many luxury fashion labels have already started using metaverse technologies.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Leading with pedigree, Range Rover promotes plug-in SUV
  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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