Apparel and accessories
November 12, 2021
Hugo Boss is implementing new strategies to become a leading fashion-tech company. Image credit: Hugo Boss
By Nora Howe
Having secured a reputation for openly embracing new technology and jumping into forward-thinking opportunities, the new CEO at Hugo Boss plans to transform the German fashion house and double sales by 2025.
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","iv":"7547d74e6e51a6bf034ff5a457d41ff9","s":"030e26b1516e331f"}
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