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News briefs

Mulberry, Mercedes, BMW and Dolce & Gabbana – News briefs

December 22, 2011

 

By Staff reports

Today in luxury marketing -

Mulberry poaches new chief executive from Hermès

Mulberry shows its international ambitions with new hiring, after recently announcing tripled profits, according to The Guardian.

Please click here to read the entire article from The Guardian

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Tiffany keeps it simple to attract interest in New York Times ad
  8. Galeries Lafayette unveils plans for second Paris flagship
  9. Mercedes exec: Social media efforts should single out brand advocates
  10. Bentley launches unisex, sustainable scent
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