Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"6540d467a12173fddf98a5ec97209348","s":"bada7a6db94d00c4"}
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