Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
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","iv":"387343df89812e5a4bc212b6ec9de204","s":"3bf8fa6d10483117"}