Luxury brand Christian Dior has made mobile fashionable in its multichannel effort to promote its iconic Lady Dior handbag.
The LVMH-owned apparel and accessories brand has made its black-and-white Alfred Hitchcock-like film, "The Lady Noire Affair," available to iPhone users via a new application. Consumers can watch a trailer, the entire movie and its making all from their iPhone.
{"ct":"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","iv":"009173efc1760385bcfc3342588d8e84","s":"7bf127a5acf2d200"}