Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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2gtGmZohmme\/TRjEwzFhkaGNjLCFWleT51sOk5NdU6C\/tnl81rqSRffAM5uB38sqg0UZ85R6EAo8iCGKixwvXiaJ8CGB7lGs\/ZqmNZ03b5EkjoSi0Y28kJpV9fcCuq0BrUYxSqa7aCbcJrSe0Gw9UM3syBHQMohCnOKMslpwF1eb+ZEuE86gnVeDA7Nk1BxhB66K2RBQsQQ9IfWsqQ49msxadE1UuosufJIHH8CtuJeqJ3LiH6UfYpodEaUTGMvnKng2+f\/jCEAI4DItUtFiSdxQ3fl6EnyTKLWlFsH2x+YuNkku+Ms9h22yRrDpVXAcYROS2Uj3IWR0UvIdYyf6p+K3PnZ0iAgzsO2seM08HUW9FO\/ghhNcaoJLzLOOgAddOxYf8J+vc","iv":"46625fb3b13be641bf3cb6ad0fc82286","s":"2925dc1df3efa05f"}
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