Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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Aqqnogs6NI8Wq+T9QkVUWdIsNKRrjPR9oxJslRdl58tPsFcmVkgRNgFOE0aN8Y3uipNmfudnCIL0wjK9nxJtTKOoG06sL\/ZUr7SqvKtC80Swa+ugjxyn5YGbYBlCHbZkDjdCaVIjchAj17F12rDL2UHB9TvvxsgCcy\/7dmUCt8alrZ1Vbi6e1YBXjuPIdJzann\/tovk7uPrLhxtbDZO1Ris5VWcFLUIM4jbhZnsnVObSm\/x2egY\/j9\/UxkPgnEPjXYy3I2tRHVOK7fvCr9ESsgILX+gkYcknNdpgZPHdkQpKkuisHaJO6gwZ3vgBPloVi8jrmTlcQf9GJdSWhXqPgn0Lq+y8Be3CQ8SmPBxecL7qKKzg9jYE9rLbbZXX6e8sclqp0C0x","iv":"bb57232992a3e03a0dea55349eb7113e","s":"b34c53833b4b8e13"}
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