Software and technology
October 21, 2021
Consumer data can be used to improve virtual fitting room technology. Image credit: Zeekit
By Sarah Ramirez
Fashion and luxury companies that have successfully adapted to the shift to digital, data and analytics continue to build their market value, outpacing competitors.
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fARdYcSO1aLnLZQvDwkIrVX4+fg2plm4L3b+md6MLLCc+VN55GRTEHsX+JJ0COG0qxoBheKzWoPIstXOZqF3Ud1iqIJ+S5Llpz5DSfTJ8oxSLEyxIoNryt7M5RwWhfHT8OIhU4MiTmxvgB+HxOm\/WtlhamrxdUfrqlpfG+qugV7kp3W8r2+QoqUAnw4OxZYuSdWsFE4jYn1jOXrI2AHPhU6OUZyDIgXhcryXKbAlY5ISVhSmHx9bYcWGyPrSy0cSo\/hxn9C7xzmrWqqJkx5iZr5J4wEN+VYLSbogZ1QxmMsyjbwldWLbS+dzzlv6hUKCr5GecPJZEm01cUdo12o\/rBb6ONtFP3zHMd7dTAS0HAuuwp\/QyyxJmjaOm4OhNK8Iq2SGMebkolvk5JVZa95nsnAd380DTZuPD5Dfur3mOnMRr0NJuyfmox4QF9JsTc2G\/kpCNzzllQ16BqQu61663UQecp4b8UPXRqzVwnbo4gzrNKy+ev4aCnurb6aWR0Wt7LOC4s+ZbQ2MRBnQH7yRbBjfZu51eXA\/X18gV909jDYps22r6\/wWXbLhC82iwF6aWdqicxZJAp0pAkGKBuwcNbjKnlh6EFoB+VnXl3QfGrJY43Ks5k8+mE4kvF5qFTGIfIY19HUG2vv0YgCLw30ANkQ5KhaQ83m9oySNwqXfg1fCg5H19eQz\/hgO\/zp9m85tmYiNYQ6iTTpbCicvN3j35hZ3BJEav8dltAuOvNqXaH6EQX2WBfHlne40bCvY7Z3CfcvdXFIzejc0LJDiY\/PqwFCs8puO2+ytJ4ypBPRtCNAu+CcEcWBKih8nlkQP1nF6N\/xCSYmwHkhl9fDkRewfxP3Rby7pG3QM\/t5jqrxqIS+GdHDYN+NHgzffWw+NmAoXdNAtQZR6vCsFSfhuvgyem5oExmkH2G4HyS5n2M0RjoAxemqIwpM0II7tB56Ml\/WmakHdV5JBv2mrBCPq6NipttBU14fD7NlXzSXgROUOvhWms+4K4+2vpWT5qDseQYU+XD\/Atlmf3s7W6hPxgnJyQDLqAct\/IZhKwZVHqaa0jvZrMrOfhfQ58U1SpXeP5aqwk5PbYtgE1zyR5eqcwsJuss7Sc4NckLLVm2aUAk07eCVwrh\/nbu5FQMaHRJzo+PmDAmv7MWwBrLJaERMNLkoHBeiRXeEiQ6iO6eHhtD3exm5YXr7CcIPvB2XS5CqaoyTOOQ727+vv7pnYY6CSMOxTPy\/XonQD0M9Vj7gWjp5VwKb3Z7rxmuwKa9VnLfv\/jn9znAho1X5q+m9YZlZoK4AcyOwdevJpBPR\/laryRgn8PHj1pA9PyBEth8rWVSbX7fM9CPXB+AOU4X3uQw4agp3R7rncnyb3mRJ8WFgZsnOkgUaeyhIkp2EtEULMUOr3jBeb7Z6erMWf5Hkz2rit7rEQto+7vMQVKHJDaiD+hy927R7U9zyMBPfC+siY0M5aKMP6RHBpCDgQQ1qIrla3FERlnMgrcphiMZQIzTULQYDl1yCKQQakJL8cv0pptGJDuhaBxqL4kyLfEaDMJb60QbApWf6\/dv1PicR1ceB0vuokVbCA9RLqqMEiot+Jrwb9bnxmHH9j8MKXzQEO2x5\/aFLmH+Du\/k4H2+yaQ1PoQrrD9MTr6rcrKVDYxmgNrGEXRFKbEPcdsmQAI5Nkdrzw6AwFNfL5TM+G\/AYjWIHWq0+rpmzf3zOlDgoi8B\/6Z+G6wrVAzowIIiYZ58HZUnpfhdynpTTx4JNWCbB2LEvwhela8E71rTMxSfQf2PLQvDU4TCI7mtNu20Ns9Hwu+uwQBJ4TLWVewaVPCqE1E+jI6bWqNgWEaZ\/3uHH\/Om78XdwIiRv+AdQ1RsLhlxXNELQfZTD3gXIto1IJq7QD+UXIJ2ph5sj4BFueKqJ7dh8ydoAn3dDjjBXX5fXRDK0Thkyt6krKS1CAR589kcr+cKzYTLxxviAPegmEgGq1Jr7uDqkz7u3Nctr3tNKoSDQxfmhs+tOj3QyLE94bA5FJlN+r6F2qual7iqU4UoguA3+hJoJeF77EJEj6mj\/aEcjK1fRkbzZyB\/XPs5YL3MjcRrpujywlrlqy4Ju7NGbTWYnKjiCkcNc0plYoA+ZsISbAYJ9bxB4CoEbesZfTKhBjqHJYXh0rW5mQme9yitAlwEoltZfIiFDvurkEXtA8Y88CrAxa9IBYx\/OKuec4ysFVqU9MXY8qpwSwtdF1q1yANQZB2Xc1N46qfGf3fX0Biee24KBAja0uzHYNLfxSUTdNTWIjzYtSEPwgHIAgqrs+XbR19nbVAa1yN9VVFD\/X9xiqhRgusOePbYoQOZyz+XM4p8DnXc3d1ij9F3RhY93K3jy4d0jLmmcnDltbvm3kaYznFWDQjglv2PQEDW02F7KZe3VyKAZxpRZjoa0HZ0kJ7WJ9ikuFi1ptXES8e+FSTT3Ecr62KywHVMzTlHiQ3gor7i0mdUILfkX3ZDrEWPk16AAmfCE8sPwvGUoVL\/pPZAeyfnhHnn4Iblys1khcQ17y5Th25IBOCseFCg+Op7w1BMcdUH7Qfu6P3TgtBxsTN+lPSAr8mhWIP5h06Jhg5O80P1VU1CIxD4P+npT+J7Bs1iGWdGy7wt0BKPTc8WjvDVnHbQy2uopFx\/SuotvIA0J8mAPGUiC3krydZTMMRCMFsHg9STt4HCs5ETRYSssOHuoDeOuntDTtt3hzyoeU++gVJ0cg83\/MIE3YQ\/SXH4OhdOBC0QNIUPMaLKmq5OIoQ9YRq1ux1Cat31sNelx4Uqm3ZA35Wx8PfhPdx\/GtXra9NdWLwLYIF3jmXwaMtEaf78kw2iNy9Ctll998yypMAVSuki3koNmZtirJebEOjvxu6GH6A8KJuqumohTjBn3LnBlz127uYkXonjenTQf7VoF267iBIrF6suhtfUusoKWzSL62b06A35Ig4U0x9tsFeX1Vqv0UW0\/mDQupG+5dzsiJKSsqemlyJb43MZ\/X+bYgG3k+QxyzvJJ5wH2EmPcOEmmnL0GpCJL0iMkwJiWR4ZlMYZ2c1LBatOE6Z0jqDXWEVr1dedA52uPmWknGfgjuraH1NeHKXcD+usgRPTVkZKRtIrjXE8BZ5Zd4TbvljnWcAt7IdM6lP9dFSi5MYaTPL9EOJcUicuHGDdbmp42vdxNq\/NffSwkqGMtcHOSLznG+moASuXdru3y6racy3me\/5\/QMQCxq2NRTJ5zUPURDvgALfW9GkveKMW2yg0dJ1zIMMo9KdcgtDINeV7Fgx4\/skohmvPJNfXn\/CNYEo0oPER90S6K8rVOJgg\/RlAXLixL1BFbGnfdxMXRzxSDaUEc9Iuh45ySzX3tWog+Vc3EAg60K\/tSdn0Byp+f36Lb07vnIfMNLQlhvJy9+dcAV7PL+qnIu82wCpyJH1T9YzArjPk+3yhP3U6BCUps7pGc6f6ruK21bOkxcMQ5tMPLWSPptr72ybEsf23TSSOT1U5ejvlVHeCbivT0+vsqf2nHxSh321VpT0Hz87MPlPT2eqgVebGB957GVDqUn3iS9DusN1+B4NKNN5xNg86MWn12Vegb8lbzgG2TFOA7BC6gkzB2X5vQ4\/JzSK+8MQZOL96T8ogNv91bZLPH8VEBm6h3kwqYAsCW+nHggiSB+6ml0q7FtkB5oEYFIjCaqya8g8J6MRMqjgZR3S0OnVZmXvaSl7ePHakucZzV6f5oIBMmFutz4z3PIdM1zMC1T+Vc2N6Xv9GacOx8tHISg==","iv":"7f6bff3242cfe14f6f2d512f08e96a5c","s":"d5095ed10bfc30ce"}
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