Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"6c4e55e78ef72481897c8c6477c36716","s":"2fc5b8a31a084507"}
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