Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"bb494006e6dae23da6a12a6473fd8d64","s":"d9dcd0b43aae1fe7"}
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