Luxury Daily
The authority in luxury news.
Dec. 22, 2024
  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Louis Vuitton is one of several LVMH brands with a closer relationship to the NBA or its players. Image credit: Louis Vuitton

 

By Sarah Ramirez

Luxury has a longtime relationship with the sporting world, but in recent years the connection between luxury and the National Basketball Association has only grown closer.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
VIDEOS
More Videos

MORE IN Sports
Porsche merges golf, motors at exclusive Dubai event
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Lanvin official outfitter of AS Monaco basketball team
Versace signs NBA player Alexandre Sarr
LVMH, Formula 1 ink 10-year global marketing deal
Sotheby’s sets date for ‘Watches & Treasures from Tom Brady’ sale



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman