Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"30e6bcc0cc491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