Retail
October 18, 2021
In May, Net-A-Porter launched a dedicated user-generated content page on its ecommerce site. Image credit: Net-A-Porter
By Nora Howe
When it comes to product discovery and conversion, consumers trust the opinions of other consumers, whether it is through product review pages or creative media content.
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","iv":"c98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