Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"72a59f9a72216268f0d619032c71ec5b","s":"503eaa941748381e"}
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