Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
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","iv":"7769ac9b78fde4c2a3b705919f514a23","s":"c2df29e656d28416"}
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