Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
{"ct":"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","iv":"585150bed10bd54e22e21573c13d63d0","s":"5614219169a28a3a"}
Share your thoughts. Click here