Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"1c21e4d876139070e73daa373ddb59ea","s":"623db4d617c05e47"}
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