Marketing
October 4, 2021
Social ads continue to reach younger consumers. Image credit: Shutterstock
By Katie Tamola
Gen Z and millennial consumers are increasingly gravitating towards “buy now, pay later” options in their social shopping practices.
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","iv":"e8de0dde81666284c53c48d096841cbd","s":"8e959d703f811fa2"}
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