Retail
September 30, 2021
Customers simply will not follow through with purchases if they are overwhelmed by a brand’s site, according to Qubit. Image credit: Unsplash
By Nora Howe
Online shopping has notably accelerated since the beginning of 2020, but brands and retailers should ensure the customer journey remains simple and convenient to convert prospective shoppers into loyal customers.
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