Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"dca637405cfdbdaa3c381ba57c12ba59","s":"bd5f7381b0494291"}
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