Marketing
September 29, 2021
Buy-now-pay-later makes large purchases more accessible for younger consumers. Image credit: Afterpay
By Sarah Ramirez
Installment payment providers Klarna, Affirm and Afterpay rely on social media to educate consumers about their value, but not every “buy now, pay later” platform is targeting the same audience.
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","iv":"8f8d2b064757b3361f5cd012621b372b","s":"7ac94b96b07b0552"}
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